Australia is one of the hottest and driest countries on earth. With about 65% of it’s landmass desert and another 20% tropical, it has emerged as one of the most efficient livestock producers in the world. Australian farmers battle daily with extremes of temperature.

It’s not surprising then that an Australian company molded by the rigours of the harsh Australian environment should develop a range of animal health products capable of improving production under adverse rearing conditions. Rural Chemical Industries (Aust) Pty Ltd, or RCI as its usually known, a division of the Ruth group of companies, is an Australian owned company which has been researching, manufacturing veterinary and livestock products since 1957. These products, sold under the distinctive RCI logo now help to improve the livestock industries in Australia and more than 30 countries to which RCI sells its products.

We all dream of birds that give us lots of meat and eggs all of the year round, watch RCI’s instructional video Heat Stress in Poultry - How to Recognise Heat Stress and What to Do About It and learn how to stop Heat Stress and disease from destroying that dream. Video details : (Length: 13min 8 seconds / Size: 23MB / Format: Windows Media Video).